Miami
Miami-Dade County
LOCATIONS / SOUTH
Law Firm SEO in Florida
SEO for lawyers in Florida, from Miami and Jacksonville to Tampa, Orlando, Fort Lauderdale and Tallahassee. We build the practice pages, Google Business Profiles and website work Florida firms need, and check every page against the lawyer advertising rules that apply in Florida.
02 / THE MARKET
The Florida legal market.
80,976 lawyers
Florida has 80,976 resident active lawyers, according to the ABA National Lawyer Population Survey 2025. With that many firms in the same searches, we start where a Florida firm can win first: the map results for each office and a page for every matter you take.
Courts your pages name
Major state cases in Florida are tried in the Circuit Courts, and federal cases in three federal districts: the Northern, Middle and Southern Districts of Florida. Practice pages that name the court and county a client deals with match what that client types into Google.
Spanish-language search
Many Florida firms serve Spanish-speaking clients. When yours does, we build Spanish pages with their own URLs and hreflang tags, and a fluent speaker at your firm writes or approves the text.
03 / CITIES
Lawyer SEO in Miami, Jacksonville and Tampa.
Each office gets its own page and Google Business Profile, linked to the practice pages for the work done there.
Jacksonville
Duval County
Tampa
Hillsborough County
Orlando
Orange County
Fort Lauderdale
Broward County
Tallahassee
Leon County
04 / ADVERTISING RULES
Florida advertising rules, built into every page.
The Florida Bar requires most advertisements to be filed at least 20 days before first use under Rule 4-7.19, and Rule 4-7.20 exempts lawyer and law firm websites from filing. Your site still has to meet every content rule in Subchapter 4-7, and we write to those rules. We draft every page against those rules, and your attorney approves it before it goes live.
The national baseline is ABA Model Rules 7.1 to 7.3: no false or misleading statements, and care with results, reviews and specialist claims. Our guide to lawyer advertising rules explains how they apply to a website.
05 / WEB DESIGN
Florida law firm web design.
Need a new site first? We design and build law firm websites for Florida attorneys in Miami, Jacksonville and Tampa for $3,500, or $2,000 with an SEO plan, with an office page for each location you serve. See law firm website design.
06 / PRICING
Law firm SEO pricing in Florida.
The same published plans apply in every state, with no setup fee and monthly billing that ends with 30 days' notice.
Foundation
$1,500per month
- Google Business Profile management
- 2 service or location pages a month
- 4 blog posts a month
Growth
$2,500per month
- Everything in Foundation
- 4 pages and 6 blog posts a month
- Review replies and 2 earned links a month
Multi-office
From $4,000per month, by proposal
- Multi-location management
- Reputation management across offices
- Local market intelligence
07 / FAQ
Florida law firm SEO questions.
Do you work with law firms across Florida?
Yes. We work with Florida firms remotely, from Miami and Jacksonville to Tampa, Orlando, Fort Lauderdale and Tallahassee. Every office gets its own page and its own Google Business Profile work.
How do Florida advertising rules affect our website?
They decide what your pages can say about results, reviews and specialties. We draft each page against the rules The Florida Bar applies, prepare any filing the rules require, and your attorney approves every page before it goes live.
What does law firm SEO in Florida cost?
The same published plans apply in every state: Foundation is $1,500 a month for one office, Growth is $2,500, and the Multi-office plan starts from $4,000 for firms with offices in several Florida cities.
Which practice areas do you cover in Florida?
Personal injury, family law, criminal defense, estate planning and immigration, plus any other practice your firm takes. Each practice gets its own page, connected to your Florida office pages.
08 / RELATED
Related services.
09 / NEXT STEP