01 / BLOG
Law Firm SEO Blog
Practical guides for US law firms on search, local visibility, legal directories and AI search, with the sources linked.
02 / LATEST
Latest guides.
Schema Markup for Law Firms: What to Add and What to Skip
LegalService for the firm, Person for each lawyer, no stars on your own reviews: the schema markup a law firm site needs, what it does in Google and AI search, and how to test it.Google Screened for Lawyers: How Local Services Ads Work Now That the Badge Is Google Verified
Google Screened is now Google Verified. What Google checks before a law firm can run Local Services Ads, how leads are charged and credited, and the ethics questions to clear first.Google Business Profile Optimization for Law Firms: A Field-by-Field Guide
A field-by-field guide to your firm's Google Business Profile: what Google's rules allow, what drives map rankings, and how to ask clients for reviews within Google's policy and your state's ethics rules.AI Search Optimization for Law Firms: How to Get Cited by ChatGPT and AI Overviews
What AI search optimization means for a law firm: how ChatGPT, AI Overviews and Copilot pick sources, what you can control, what is hype, and a prompt test you can run this week.Marketing for Law Firms: A Practical Plan for Small and Solo Practices
Compare referrals, Google Business Profile, SEO, ads, Local Services Ads and directories, then set a budget from your own case numbers and track cost per signed case.03 / NEXT STEP