Birmingham
Jefferson County
LOCATIONS / SOUTH
Law Firm SEO in Alabama
SEO for lawyers in Alabama, from Birmingham and Huntsville to Montgomery, Mobile and Tuscaloosa. We build the practice pages, Google Business Profiles and website work Alabama firms need, and check every page against the lawyer advertising rules that apply in Alabama.
02 / THE MARKET
The Alabama legal market.
15,294 lawyers
Alabama has 15,294 resident active lawyers, according to the ABA National Lawyer Population Survey 2025. In a market this size, a firm with a page for every matter and a current Google Business Profile stands out in its city.
Courts your pages name
Major state cases in Alabama are tried in the Circuit Courts, and federal cases in three federal districts: the Northern, Middle and Southern Districts of Alabama. Practice pages that name the court and county a client deals with match what that client types into Google.
03 / CITIES
Lawyer SEO in Birmingham, Huntsville and Montgomery.
Each office gets its own page and Google Business Profile, linked to the practice pages for the work done there.
Huntsville
Madison County
Montgomery
Montgomery County
Mobile
Mobile County
Tuscaloosa
Tuscaloosa County
04 / ADVERTISING RULES
Alabama advertising rules, built into every page.
Lawyer advertising in Alabama is governed by the state's rules of professional conduct, and the Alabama State Bar is where firms check the current rules and ethics guidance. We draft every page against those rules, and your attorney approves it before it goes live.
Source: Alabama State Bar
The national baseline is ABA Model Rules 7.1 to 7.3: no false or misleading statements, and care with results, reviews and specialist claims. Our guide to lawyer advertising rules explains how they apply to a website.
05 / WEB DESIGN
Alabama law firm web design.
Need a new site first? We design and build law firm websites for Alabama attorneys in Birmingham, Huntsville and Montgomery for $3,500, or $2,000 with an SEO plan, with an office page for each location you serve. See law firm website design.
06 / PRICING
Law firm SEO pricing in Alabama.
The same published plans apply in every state, with no setup fee and monthly billing that ends with 30 days' notice.
Foundation
$1,500per month
- Google Business Profile management
- 2 service or location pages a month
- 4 blog posts a month
Growth
$2,500per month
- Everything in Foundation
- 4 pages and 6 blog posts a month
- Review replies and 2 earned links a month
Multi-office
From $4,000per month, by proposal
- Multi-location management
- Reputation management across offices
- Local market intelligence
07 / FAQ
Alabama law firm SEO questions.
Do you work with law firms across Alabama?
Yes. We work with Alabama firms remotely, from Birmingham and Huntsville to Montgomery, Mobile and Tuscaloosa. Every office gets its own page and its own Google Business Profile work.
How do Alabama advertising rules affect our website?
They decide what your pages can say about results, reviews and specialties. We draft each page against the rules the Alabama State Bar applies, and your attorney approves every page before it goes live.
What does law firm SEO in Alabama cost?
The same published plans apply in every state: Foundation is $1,500 a month for one office, Growth is $2,500, and the Multi-office plan starts from $4,000 for firms with offices in several Alabama cities.
Which practice areas do you cover in Alabama?
Personal injury, family law, criminal defense, estate planning and immigration, plus any other practice your firm takes. Each practice gets its own page, connected to your Alabama office pages.
08 / RELATED
Related services.
09 / NEXT STEP