YOUR OFFICE, FOUND LOCALLY

Local SEO for Lawyers

You get coordinated Google Business Profile management, legal directory updates and office pages that connect nearby searches to your services.

Updated September 2026
02 / WHAT YOU GET

Profiles, pages and posts working together.

01

A managed Business Profile

We organize your services, categories, hours, contact details and website destinations. Your profile and office page tell the same story about where your team works and the matters it handles.

02

Weekly profile posts

We publish posts connected to your practice topics, new pages and useful client questions. Each post leads to a destination that explains the service and gives someone a clear next step.

03

Consistent legal directory details

We work through your Avvo, Justia and FindLaw profiles, aligning practice descriptions, office information, phone numbers and website links. Your monthly record shows the profiles updated.

04

Connected office pages

We build and improve office pages with the location details, services and contact routes a nearby visitor needs. Links connect the office to the relevant practice pages and supporting answers.

05

A local activity report

You receive the profile work, posts, directory updates and office-page changes completed. We connect that work to local profile and website activity, then set the next location priorities.

06

A multi-office reputation workflow

Law Firm coordinates review monitoring, feedback requests and drafted replies across offices. The same location inventory connects reputation work to your profiles, pages and monthly reporting.

03 / HOW IT WORKS

Align the details. Connect the destinations.

01

Align the office inventory

We map your office details, services and public profiles. The initial corrections give your website, Business Profile and named directories a shared information base.

02

Connect profile and page work

We improve the destination pages while publishing weekly profile posts. New service answers and location information give each update a useful route into your website.

03

Report by location

We record completed local work and the activity around your profiles and office pages. Your next priorities follow the services and markets your firm wants to develop.

04 / WHO IT FITS

Local management around your office footprint.

A single-office practice

Foundation puts local profile management beside website repairs and monthly content. Your office and practice pages develop together from the start.

A wider mix of services

Growth connects the same local management to deeper service pages and six monthly articles. Your profile posts can draw from a broader library of answers.

A multi-office team

Law Firm gives each office a coordinated page and profile program. Reputation management and local market intelligence support the location-level work plan.

05 / PRICING AT A GLANCE

The right work for your next stage.

Local SEO is included in Foundation and Growth. Law Firm adds coordinated multi-location and reputation management.

Foundation

$1,500per month
  • 4 blog posts each month
  • Service and location pages
  • Local SEO, website and AI search
Explore Foundation

Growth

$2,500per month
  • 6 blog posts each month
  • Everything in Foundation
  • Earned-link research and outreach
Explore Growth

Law Firm

CustomTailored to your firm
  • Multi-location management
  • Reputation management
  • Local market intelligence
Explore Law Firm
See full pricing
06 / THE DETAIL

What do we manage in your Google Business Profile?

Google Business Profile management keeps your service information, contact details, hours, website links and weekly posts connected. Weekly posts give us a recurring way to bring useful practice information into the profile. We connect those posts to the relevant service or office page, so the next click leads to a full answer and a clear route to contact.

Your monthly work record shows the profile changes and posts completed. It also shows which website pages those updates support. That coordination matters because a visitor may move between a map listing and your site in either direction. Consistent details help the experience feel like one firm, one office and one useful next step.

How do legal directories fit into the program?

Legal directory management aligns your Avvo, Justia and FindLaw profiles with the office and practice information on your website. We compare your firm’s name, office information, phone number, website destination and practice descriptions on those profiles with your website. Then we work through the corrections and updates that bring them into the same picture.

Directory management sits alongside your Google Business Profile and office page. We connect a profile that names a service to a page that explains it. We connect the contact number to the team handling that inquiry. We keep an inventory of the profiles in the work plan, making updates visible in your monthly report and giving your firm a record it can use later.

How do office and practice pages connect?

Office and practice pages connect each location to the matters your team handles and the contact route for that work. Your practice pages explain the matters you handle. We link these pages so someone arriving through an office search can find the relevant service, and someone arriving through a service search can find the appropriate office. That relationship also gives local profiles a useful destination beyond the home page.

For one office, the fixed plans create a focused structure around that location. For several offices, the custom Law Firm plan maps each location to the services and attorneys connected to it. The page map becomes the basis for profile updates, internal links and local reporting across the program.

How are reviews handled in the Law Firm plan?

Law Firm reputation management includes review monitoring, client feedback requests and drafted public replies across your managed offices. We organize the work across the offices in your scope, so your team can see new feedback and maintain a consistent response process. The profile and office inventory gives each review a clear context within the wider program.

Reputation management also informs content. Questions or themes that appear in public feedback can help us identify information your pages could explain more clearly. We bring those observations into the monthly planning conversation and connect them to website improvements, service descriptions or contact details. Your firm receives a coordinated process rather than several disconnected profile tasks.

07 / YOUR QUESTIONS

Your local management questions.

Is local SEO part of Foundation?

Foundation includes Business Profile management, weekly posts, named legal directory consistency and connected office pages. Growth carries those local deliverables into a broader publishing and outreach program.

Which legal directories do you manage?

We align your firm and practice information in Avvo, Justia and FindLaw with your website. The profile inventory and monthly report show the updates completed.

What do the weekly posts cover?

Your posts connect practice topics, new articles and office information to relevant pages. We plan them alongside your website publishing schedule.

How are several offices coordinated?

The custom Law Firm plan connects office pages, profiles and contact routes in one location inventory. Reporting, reputation work and market intelligence follow that office structure.

08 / RELATED WORK

Connect the next part of your program.

09 / YOUR NEXT STEP

Put local SEO for lawyers to work for your practice.