Houston
Harris County
LOCATIONS / SOUTH
Law Firm SEO in Texas
SEO for lawyers in Texas, from Houston and San Antonio to Dallas, Austin, Fort Worth and El Paso. We build the practice pages, Google Business Profiles and website work Texas firms need, and check every page against the lawyer advertising rules that apply in Texas.
02 / THE MARKET
The Texas legal market.
99,867 lawyers
Texas has 99,867 resident active lawyers, according to the ABA National Lawyer Population Survey 2025. With that many firms in the same searches, we start where a Texas firm can win first: the map results for each office and a page for every matter you take.
Courts your pages name
Major state cases in Texas are tried in the District Courts, and federal cases in four federal districts: the Northern, Southern, Eastern and Western Districts of Texas. Practice pages that name the court and county a client deals with match what that client types into Google.
Spanish-language search
Many Texas firms serve Spanish-speaking clients. When yours does, we build Spanish pages with their own URLs and hreflang tags, and a fluent speaker at your firm writes or approves the text.
03 / CITIES
Lawyer SEO in Houston, San Antonio and Dallas.
Each office gets its own page and Google Business Profile, linked to the practice pages for the work done there.
San Antonio
Bexar County
Dallas
Dallas County
Austin
Travis County
Fort Worth
Tarrant County
El Paso
El Paso County
04 / ADVERTISING RULES
Texas advertising rules, built into every page.
Texas Rule 7.04 requires advertisements to be filed with the State Bar of Texas Advertising Review Committee within 10 days of dissemination, and Rule 7.05(b) exempts website content except the homepage. We prepare the homepage filing when your site launches or the homepage changes. We draft every page against those rules, and your attorney approves it before it goes live.
Source: Texas Center for Legal Ethics
The national baseline is ABA Model Rules 7.1 to 7.3: no false or misleading statements, and care with results, reviews and specialist claims. Our guide to lawyer advertising rules explains how they apply to a website.
05 / WEB DESIGN
Texas law firm web design.
Need a new site first? We design and build law firm websites for Texas attorneys in Houston, San Antonio and Dallas for $3,500, or $2,000 with an SEO plan, with an office page for each location you serve. See law firm website design.
06 / PRICING
Law firm SEO pricing in Texas.
The same published plans apply in every state, with no setup fee and monthly billing that ends with 30 days' notice.
Foundation
$1,500per month
- Google Business Profile management
- 2 service or location pages a month
- 4 blog posts a month
Growth
$2,500per month
- Everything in Foundation
- 4 pages and 6 blog posts a month
- Review replies and 2 earned links a month
Multi-office
From $4,000per month, by proposal
- Multi-location management
- Reputation management across offices
- Local market intelligence
07 / FAQ
Texas law firm SEO questions.
Do you work with law firms across Texas?
Yes. We work with Texas firms remotely, from Houston and San Antonio to Dallas, Austin, Fort Worth and El Paso. Every office gets its own page and its own Google Business Profile work.
How do Texas advertising rules affect our website?
They decide what your pages can say about results, reviews and specialties. We draft each page against the rules the State Bar of Texas applies, prepare any filing the rules require, and your attorney approves every page before it goes live.
What does law firm SEO in Texas cost?
The same published plans apply in every state: Foundation is $1,500 a month for one office, Growth is $2,500, and the Multi-office plan starts from $4,000 for firms with offices in several Texas cities.
Which practice areas do you cover in Texas?
Personal injury, family law, criminal defense, estate planning and immigration, plus any other practice your firm takes. Each practice gets its own page, connected to your Texas office pages.
08 / RELATED
Related services.
09 / NEXT STEP