New York City
Five boroughs
LOCATIONS / NORTHEAST
Law Firm SEO in New York
SEO for lawyers in New York, from New York City and Long Island to White Plains, Buffalo, Rochester and Albany. We build the practice pages, Google Business Profiles and website work New York firms need, and check every page against the lawyer advertising rules that apply in New York.
02 / THE MARKET
The New York legal market.
190,015 lawyers
New York has 190,015 resident active lawyers, according to the ABA National Lawyer Population Survey 2025. With that many firms in the same searches, we start where a New York firm can win first: the map results for each office and a page for every matter you take.
Courts your pages name
Major state cases in New York are tried in the Supreme Court, which is the state’s trial court, and federal cases in four federal districts: the Southern, Eastern, Northern and Western Districts of New York. Practice pages that name the court and county a client deals with match what that client types into Google.
Spanish-language search
Many New York firms serve Spanish-speaking clients. When yours does, we build Spanish pages with their own URLs and hreflang tags, and a fluent speaker at your firm writes or approves the text.
03 / CITIES
Lawyer SEO in New York City, Long Island and White Plains.
Each office gets its own page and Google Business Profile, linked to the practice pages for the work done there.
Long Island
Nassau and Suffolk Counties
White Plains
Westchester County
Buffalo
Erie County
Rochester
Monroe County
Albany
Albany County
04 / ADVERTISING RULES
New York advertising rules, built into every page.
New York lawyer advertising is governed by Part 1200 of the Rules of Professional Conduct (22 NYCRR), adopted jointly by the four Appellate Division departments, and we check every page against the current text. We draft every page against those rules, and your attorney approves it before it goes live.
The national baseline is ABA Model Rules 7.1 to 7.3: no false or misleading statements, and care with results, reviews and specialist claims. Our guide to lawyer advertising rules explains how they apply to a website.
05 / WEB DESIGN
New York law firm web design.
Need a new site first? We design and build law firm websites for New York attorneys in New York City, Long Island and White Plains for $3,500, or $2,000 with an SEO plan, with an office page for each location you serve. See law firm website design.
06 / PRICING
Law firm SEO pricing in New York.
The same published plans apply in every state, with no setup fee and monthly billing that ends with 30 days' notice.
Foundation
$1,500per month
- Google Business Profile management
- 2 service or location pages a month
- 4 blog posts a month
Growth
$2,500per month
- Everything in Foundation
- 4 pages and 6 blog posts a month
- Review replies and 2 earned links a month
Multi-office
From $4,000per month, by proposal
- Multi-location management
- Reputation management across offices
- Local market intelligence
07 / FAQ
New York law firm SEO questions.
Do you work with law firms across New York?
Yes. We work with New York firms remotely, from New York City and Long Island to White Plains, Buffalo, Rochester and Albany. Every office gets its own page and its own Google Business Profile work.
How do New York advertising rules affect our website?
They decide what your pages can say about results, reviews and specialties. We draft each page against the rules the New York State Unified Court System applies, and your attorney approves every page before it goes live.
What does law firm SEO in New York cost?
The same published plans apply in every state: Foundation is $1,500 a month for one office, Growth is $2,500, and the Multi-office plan starts from $4,000 for firms with offices in several New York cities.
Which practice areas do you cover in New York?
Personal injury, family law, criminal defense, estate planning and immigration, plus any other practice your firm takes. Each practice gets its own page, connected to your New York office pages.
08 / RELATED
Related services.
09 / NEXT STEP