Detroit
Wayne County
LOCATIONS / MIDWEST
Law Firm SEO in Michigan
SEO for lawyers in Michigan, from Detroit and Grand Rapids to Ann Arbor, Lansing and Troy. We build the practice pages, Google Business Profiles and website work Michigan firms need, and check every page against the lawyer advertising rules that apply in Michigan.
02 / THE MARKET
The Michigan legal market.
34,199 lawyers
Michigan has 34,199 resident active lawyers, according to the ABA National Lawyer Population Survey 2025. With that many firms in the same searches, we start where a Michigan firm can win first: the map results for each office and a page for every matter you take.
Courts your pages name
Major state cases in Michigan are tried in the Circuit Courts, and federal cases in two federal districts: the Eastern and Western Districts of Michigan. Practice pages that name the court and county a client deals with match what that client types into Google.
03 / CITIES
Lawyer SEO in Detroit, Grand Rapids and Ann Arbor.
Each office gets its own page and Google Business Profile, linked to the practice pages for the work done there.
Grand Rapids
Kent County
Ann Arbor
Washtenaw County
Lansing
Ingham County
Troy
Oakland County
04 / ADVERTISING RULES
Michigan advertising rules, built into every page.
Lawyer advertising in Michigan is governed by the state's rules of professional conduct, and the State Bar of Michigan is where firms check the current rules and ethics guidance. We draft every page against those rules, and your attorney approves it before it goes live.
Source: State Bar of Michigan
The national baseline is ABA Model Rules 7.1 to 7.3: no false or misleading statements, and care with results, reviews and specialist claims. Our guide to lawyer advertising rules explains how they apply to a website.
05 / WEB DESIGN
Michigan law firm web design.
Need a new site first? We design and build law firm websites for Michigan attorneys in Detroit, Grand Rapids and Ann Arbor for $3,500, or $2,000 with an SEO plan, with an office page for each location you serve. See law firm website design.
06 / PRICING
Law firm SEO pricing in Michigan.
The same published plans apply in every state, with no setup fee and monthly billing that ends with 30 days' notice.
Foundation
$1,500per month
- Google Business Profile management
- 2 service or location pages a month
- 4 blog posts a month
Growth
$2,500per month
- Everything in Foundation
- 4 pages and 6 blog posts a month
- Review replies and 2 earned links a month
Multi-office
From $4,000per month, by proposal
- Multi-location management
- Reputation management across offices
- Local market intelligence
07 / FAQ
Michigan law firm SEO questions.
Do you work with law firms across Michigan?
Yes. We work with Michigan firms remotely, from Detroit and Grand Rapids to Ann Arbor, Lansing and Troy. Every office gets its own page and its own Google Business Profile work.
How do Michigan advertising rules affect our website?
They decide what your pages can say about results, reviews and specialties. We draft each page against the rules the State Bar of Michigan applies, and your attorney approves every page before it goes live.
What does law firm SEO in Michigan cost?
The same published plans apply in every state: Foundation is $1,500 a month for one office, Growth is $2,500, and the Multi-office plan starts from $4,000 for firms with offices in several Michigan cities.
Which practice areas do you cover in Michigan?
Personal injury, family law, criminal defense, estate planning and immigration, plus any other practice your firm takes. Each practice gets its own page, connected to your Michigan office pages.
08 / RELATED
Related services.
09 / NEXT STEP