Chicago
Cook County
LOCATIONS / MIDWEST
Law Firm SEO in Illinois
SEO for lawyers in Illinois, from Chicago and Naperville to Aurora, Rockford, Springfield and Peoria. We build the practice pages, Google Business Profiles and website work Illinois firms need, and check every page against the lawyer advertising rules that apply in Illinois.
02 / THE MARKET
The Illinois legal market.
61,945 lawyers
Illinois has 61,945 resident active lawyers, according to the ABA National Lawyer Population Survey 2025. With that many firms in the same searches, we start where a Illinois firm can win first: the map results for each office and a page for every matter you take.
Courts your pages name
Major state cases in Illinois are tried in the Circuit Courts, and federal cases in three federal districts: the Northern, Central and Southern Districts of Illinois. Practice pages that name the court and county a client deals with match what that client types into Google.
Spanish-language search
Many Illinois firms serve Spanish-speaking clients. When yours does, we build Spanish pages with their own URLs and hreflang tags, and a fluent speaker at your firm writes or approves the text.
03 / CITIES
Lawyer SEO in Chicago, Naperville and Aurora.
Each office gets its own page and Google Business Profile, linked to the practice pages for the work done there.
Naperville
DuPage County
Aurora
Kane County
Rockford
Winnebago County
Springfield
Sangamon County
Peoria
Peoria County
04 / ADVERTISING RULES
Illinois advertising rules, built into every page.
Lawyer advertising in Illinois is governed by the state's rules of professional conduct, and the Illinois Attorney Registration and Disciplinary Commission is where firms check the current rules and ethics guidance. We draft every page against those rules, and your attorney approves it before it goes live.
Source: Illinois Attorney Registration and Disciplinary Commission
The national baseline is ABA Model Rules 7.1 to 7.3: no false or misleading statements, and care with results, reviews and specialist claims. Our guide to lawyer advertising rules explains how they apply to a website.
05 / WEB DESIGN
Illinois law firm web design.
Need a new site first? We design and build law firm websites for Illinois attorneys in Chicago, Naperville and Aurora for $3,500, or $2,000 with an SEO plan, with an office page for each location you serve. See law firm website design.
06 / PRICING
Law firm SEO pricing in Illinois.
The same published plans apply in every state, with no setup fee and monthly billing that ends with 30 days' notice.
Foundation
$1,500per month
- Google Business Profile management
- 2 service or location pages a month
- 4 blog posts a month
Growth
$2,500per month
- Everything in Foundation
- 4 pages and 6 blog posts a month
- Review replies and 2 earned links a month
Multi-office
From $4,000per month, by proposal
- Multi-location management
- Reputation management across offices
- Local market intelligence
07 / FAQ
Illinois law firm SEO questions.
Do you work with law firms across Illinois?
Yes. We work with Illinois firms remotely, from Chicago and Naperville to Aurora, Rockford, Springfield and Peoria. Every office gets its own page and its own Google Business Profile work.
How do Illinois advertising rules affect our website?
They decide what your pages can say about results, reviews and specialties. We draft each page against the rules the Illinois Attorney Registration and Disciplinary Commission applies, and your attorney approves every page before it goes live.
What does law firm SEO in Illinois cost?
The same published plans apply in every state: Foundation is $1,500 a month for one office, Growth is $2,500, and the Multi-office plan starts from $4,000 for firms with offices in several Illinois cities.
Which practice areas do you cover in Illinois?
Personal injury, family law, criminal defense, estate planning and immigration, plus any other practice your firm takes. Each practice gets its own page, connected to your Illinois office pages.
08 / RELATED
Related services.
09 / NEXT STEP