Los Angeles
Los Angeles County
LOCATIONS / WEST
Law Firm SEO in California
SEO for lawyers in California, from Los Angeles and San Diego to San Jose, San Francisco, Sacramento and Fresno. We build the practice pages, Google Business Profiles and website work California firms need, and check every page against the lawyer advertising rules that apply in California.
02 / THE MARKET
The California legal market.
181,048 lawyers
California has 181,048 resident active lawyers, according to the ABA National Lawyer Population Survey 2025. With that many firms in the same searches, we start where a California firm can win first: the map results for each office and a page for every matter you take.
Courts your pages name
Major state cases in California are tried in the Superior Courts, and federal cases in four federal districts: the Northern, Eastern, Central and Southern Districts of California. Practice pages that name the court and county a client deals with match what that client types into Google.
Spanish-language search
Many California firms serve Spanish-speaking clients. When yours does, we build Spanish pages with their own URLs and hreflang tags, and a fluent speaker at your firm writes or approves the text.
03 / CITIES
Lawyer SEO in Los Angeles, San Diego and San Jose.
Each office gets its own page and Google Business Profile, linked to the practice pages for the work done there.
San Diego
San Diego County
San Jose
Santa Clara County
San Francisco
City and County of San Francisco
Sacramento
Sacramento County
Fresno
Fresno County
04 / ADVERTISING RULES
California advertising rules, built into every page.
California applies Rules 7.1 to 7.5 of its Rules of Professional Conduct together with Business and Professions Code sections 6157 to 6159.2, so every page is checked against both. We draft every page against those rules, and your attorney approves it before it goes live.
Source: State Bar of California
The national baseline is ABA Model Rules 7.1 to 7.3: no false or misleading statements, and care with results, reviews and specialist claims. Our guide to lawyer advertising rules explains how they apply to a website.
05 / WEB DESIGN
California law firm web design.
Need a new site first? We design and build law firm websites for California attorneys in Los Angeles, San Diego and San Jose for $3,500, or $2,000 with an SEO plan, with an office page for each location you serve. See law firm website design.
06 / PRICING
Law firm SEO pricing in California.
The same published plans apply in every state, with no setup fee and monthly billing that ends with 30 days' notice.
Foundation
$1,500per month
- Google Business Profile management
- 2 service or location pages a month
- 4 blog posts a month
Growth
$2,500per month
- Everything in Foundation
- 4 pages and 6 blog posts a month
- Review replies and 2 earned links a month
Multi-office
From $4,000per month, by proposal
- Multi-location management
- Reputation management across offices
- Local market intelligence
07 / FAQ
California law firm SEO questions.
Do you work with law firms across California?
Yes. We work with California firms remotely, from Los Angeles and San Diego to San Jose, San Francisco, Sacramento and Fresno. Every office gets its own page and its own Google Business Profile work.
How do California advertising rules affect our website?
They decide what your pages can say about results, reviews and specialties. We draft each page against the rules the State Bar of California applies, and your attorney approves every page before it goes live.
What does law firm SEO in California cost?
The same published plans apply in every state: Foundation is $1,500 a month for one office, Growth is $2,500, and the Multi-office plan starts from $4,000 for firms with offices in several California cities.
Which practice areas do you cover in California?
Personal injury, family law, criminal defense, estate planning and immigration, plus any other practice your firm takes. Each practice gets its own page, connected to your California office pages.
08 / RELATED
Related services.
09 / NEXT STEP