Recurring agency work
Inorise publishes $1,500 to $10,500 monthly tiers. Grow Law starts its tiers at $2,500, $3,500 and $5,000. Our two fixed plans combine website and local delivery at $1,500 and $2,500 per month.
THE COST OF A CONNECTED SEARCH PROGRAM
Law Firm SEO Pricing in 2026
Published law firm SEO entry prices in the September 2026 research run from $350 to $4,250 a month. Our Foundation plan is $1,500 and Growth is $2,500, with custom pricing for your wider firm.
Updated September 2026. Research compiled September 29, 2026. All prices USD.
02 / PUBLISHED RETAINERS
What do legal SEO agencies publish?
Published law firm SEO retainers show the recurring price attached to an agency’s stated package. The table brings eight agency price lists from the supplied September research together with our own offer. Starting prices, fixed prices and ranges keep their original labels so you can see the form of the offer as well as the number.
Each row represents its publisher’s scope. Article quantities, website work, profile management and contract terms vary across those programs. Our Foundation and Growth prices cover a connected website, local and AI search program for one office, with four or six monthly blog posts. The full package comparison explains our deliverables in detail.
| Agency | Entry price / month | Upper published price | Scope recorded in the research |
|---|---|---|---|
| SEO for Lawyers: Foundation | $1,500 | Fixed monthly package | 4 blog posts, service and location pages, website, local and AI search work. |
| SEO for Lawyers: Growth | $2,500 | Fixed monthly package | 6 blog posts, service and location pages, website, local and AI search work, plus earned outreach. |
| PageOne Lawyers | $350 | $2,500 | Six published tiers, with different keyword, article and link quantities. |
| Inorise | $1,500 | $10,500 | Four tiers. Research records 4, 6, 12 and 24 monthly articles. |
| Grow Law | From $2,500 | From $5,000 | Three starting prices for Steady Growth, Faster and Full Speed. |
| JurisPage | From $2,500 | $20,000+ bespoke tier | Website, brand, SEO and local profiles with a 24-month term. |
| Lawyer SEO Service | $500 to $999 | $3,500 to $5,000+ | Published ranges for Local Starter, Growth, Authority and Enterprise. |
| Taqtics | $3,500 | $12,000 | Personal injury and mass tort tiers, with a separate website build. |
| FirmPilot | $4,250 | $9,250 | Lite, Firm and Premium flat monthly prices in the supplied research. |
| LegalPeel | $1,750 to $2,250 | $3,500 to $4,500 | Growth and Scale recurring programs alongside a separately priced website. |
03 / THE TYPE OF OFFER
What changes between an agency retainer and a website product?
An agency retainer pays for recurring delivery across your pages, profiles, technical work, publishing and reporting. A website product organizes its offer around the site or platform, while a one-time build creates a separate project cost. The research records examples in each category, which makes the type of work a useful starting point for the price comparison.
Website and platform products
The supplied research records Legal Growth OS at $199, $299 and $499 a month for its software and website product. LegalPeel lists a Foundation website from $2,500 as a one-time project, alongside recurring marketing programs.
Custom programs are organized around a broader inventory of offices, attorneys and practice groups. The research places those offers alongside published packages and agency investment guides. Our Law Firm proposal defines the coordinated workload: multi-location management, reputation, market intelligence, pages, publishing and reporting.
Product figures above come from the supplied Legal Growth OS pricing and LegalPeel pricing research entries.
04 / AGENCY INVESTMENT GUIDES
How do guides group budgets by firm and market?
Law firm SEO investment guides group budgets around firm size, competition and the breadth of the program. These figures are agency-authored planning ranges, presented separately from published package prices. The September research records the following categories, with the publisher named beside each range.
| Guide | Starting / focused scope | Growing program | Competitive / wider scope |
|---|---|---|---|
| AgentifyFirm | $1,000 to $2,500 | $2,500 to $6,000 | $6,000 to $15,000+ |
| JurisPage | $2,000 to $3,000 | $3,000 to $5,000 | $5,000 to $10,000; enterprise $10,000+ |
| Lexicon | $1,500 to $4,000: solo or low competition | $4,000 to $8,000: small to mid firm | $8,000 to $15,000+: competitive or multi-market |
| SEO for Lawyers | Foundation: $1,500 | Growth: $2,500 | Law Firm: custom scope and price |
Our offer gives you a defined starting scope beside those guide ranges. Both fixed plans bring service and location pages, website optimization, Business Profile management, directory consistency and AI search work together. Growth increases monthly articles and adds earned-link research and outreach. Your wider office and attorney program receives a custom Law Firm proposal.
05 / PRACTICE-AREA RANGES
How do published guides describe practice-area budgets?
Practice-area budget ranges describe how agency guides group different legal markets. Legal Brand Marketing’s guide supplies the general practice rows below. Lexicon supplies the major-metro personal injury category. These are named guide estimates, alongside our service packages with their defined monthly deliverables.
| Practice or market | Monthly guide range | Publisher | Our starting offer |
|---|---|---|---|
| Personal injury | $8,000 to $15,000 | Legal Brand Marketing | Foundation: $1,500 / month Growth: $2,500 / month Law Firm: custom Package scope follows your office, services and agreed page inventory. |
| Criminal defense | $4,000 to $8,000 | Legal Brand Marketing | |
| Family law and estate planning | $3,500 to $6,500 | Legal Brand Marketing | |
| Immigration, bankruptcy and workers’ compensation | $2,500 to $5,000 | Legal Brand Marketing | |
| Personal injury in a major metro | $15,000 to $30,000+ | Lexicon |
Your service inventory gives the package its working shape. We map core practices to parent pages, focused matters to child answers and each location to relevant services and attorneys. The article calendar develops those relationships over time. The first visibility review connects that structure to your current website and local presence.
06 / OUR PACKAGES
What does your monthly plan deliver?
Our monthly plans connect website, local and AI search delivery around your practice priorities. Foundation includes 4 monthly blog posts; Growth includes 6 and earned outreach. Law Firm adds coordinated office, reputation and demand reporting.
Foundation
$1,500per month
- 4 blog posts each month
- Service and location pages
- Local SEO, website and AI search
Growth
$2,500per month
- 6 blog posts each month
- Everything in Foundation
- Earned-link research and outreach
Law Firm
CustomTailored to your firm
- Multi-location management
- Reputation management
- Local market intelligence
07 / BILLING AND OWNERSHIP
How are prepaid prices calculated?
Prepaid prices apply the published discount to your package’s monthly price, then multiply the result by the billing period. Quarterly prepayment saves 20% and annual prepayment saves 35% on Foundation and Growth. Monthly billing carries 30 days’ notice to stop. Your firm owns everything built through the engagement.
| Plan | Monthly | Quarterly | Annual |
|---|---|---|---|
| Foundation | $1,500 / month | $1,200 / month equivalent$3,600 billed per quarter | $975 / month equivalent$11,700 billed per year |
| Growth | $2,500 / month | $2,000 / month equivalent$6,000 billed per quarter | $1,625 / month equivalent$19,500 billed per year |
Your Law Firm proposal sets a custom workload and billing arrangement. The office inventory, attorney pages, practice coverage and publishing schedule define that proposal. Reputation management and the local market intelligence report connect the wider program to your location and service priorities.
08 / PRICING QUESTIONS
The numbers and the work behind them.
How much does law firm SEO cost per month?
The September 2026 research records published agency entry prices from $350 to $4,250 a month. Our Foundation plan is $1,500 a month and Growth is $2,500, with a custom Law Firm proposal for multiple offices and wider practice requirements.
What should a law firm SEO package include?
A connected package covers service and location pages, local profiles, website optimization, technical work, content and reporting. Our fixed plans also include AI search and GEO work; Growth adds expanded coverage and earned outreach.
How do monthly SEO retainers differ from website products?
A monthly retainer organizes recurring page, profile, publishing and reporting work. Website products and one-time builds have their own deliverables and payment structures, so this guide presents those categories separately.
How does office count affect our price?
Foundation and Growth each cover one office. The Law Firm proposal connects multiple locations, attorneys, reputation management and local market intelligence in a custom monthly scope.
What are the quarterly and annual savings?
Quarterly prepayment saves 20% and annual prepayment saves 35% on our fixed plans. The monthly equivalents and full invoice totals are calculated from the published monthly prices.
09 / RESEARCH RECORD
Where do the market figures come from?
The market figures come from the pricing research supplied for this guide, compiled September 29, 2026. Published price-list entries retain their package labels. Agency-authored guides retain their budget categories. The collection covers US-market offers in USD and separates recurring SEO retainers from website and software products.
Guide figures are planning categories from the named publishers. Several guides use similar budget bands, so this page presents each publisher’s range rather than calculating a market average. LegalPeel’s Growth section and comparison table use different ranges in the supplied research; the retainer table above uses its Growth section’s $1,750 to $2,250 figure. Our package prices and prepaid totals come directly from our current offer data.
- Legal Brand MarketingAgency guide: overall and practice-area investment ranges.
- JurisPage cost guideAgency guide: foundational, growth, aggressive and enterprise budgets.
- Lexicon Legal ContentAgency guide: firm size, competitive markets and AI search budgets.
- AgentifyFirmAgency guide: Foundation, Growth and Authority investment ranges.
10 / YOUR STARTING POINT